Germans spending big on kitchens

29. August 2018
The kitchen used to be small and narrow; today it is the heart of the home. It is a space where functional solutions, design, and innovative room concepts all come together. And there is the current open-plan kitchen trend, which according to experts, has not yet reached its peak.

For the nineteenth time, more than 2,000 specialist retailers throughout Germany opened their doors and presented the latest developments and innovations on “Tag der Küche” (Kitchen Day) on 29 September.

A recent survey conducted by the Hansgrohe Group confirms that the kitchen is the heart of the home. Three out of four Germans (76%) feel comfortable or very comfortable in the kitchen. The desire to create an innovative, individual and comfortable kitchen is also reflected in the amount of money consumers invest. Spending on kitchens in recent years has increased continually; in 2011, consumers invested an average of EUR 5,650 in a new kitchen, by last year that figure had risen to EUR 6,900.

The luxury retail segment for kitchens in the EUR 10,000 to 20,000 price range is also becoming increasingly important; consumers now spend EUR 10,000 or more on every second kitchen sold. In 2017 alone, manufacturers and suppliers of luxury kitchens recorded an 8 percent growth in sales.

“We still see lots of potential for growth in the kitchen market. Innovative design that translates into an experience when used is the decisive key to success in the coming years,” said Andreas Albrecht, Head of Key Account Management Kitchen at Hansgrohe Deutschland Vertriebs GmbH.

Despite all the changes the kitchen space has undergone, one thing remains the same: the faucet is still one of the most frequently used household fixtures. Whether warm or cold, in small or large quantities, we need water for cooking, washing up and to quench our thirst. In modern kitchens, the tap and sink form a functional unit and the two components are rarely considered separately.

“Sophisticated technology and ergonomic perfection make working in the kitchen more efficient and enjoyable,” added Albrecht.

Hansgrohe, the faucet and shower specialist from the Black Forest, repositioned itself in the kitchen segment a year ago and now offers complete quality solutions for the flow of water in the kitchen.